The
times from time to time plays an important role in influencing the development
of science, technology, and culture. The development of culture itself produces
a term called fashion or trends. A trend in the beginning is a habit or
behavior of someone or a group that became a new style and began to be followed
by others. The development of a trend which is getting complex causes people
who do not understand the of a trend will be misdirected and deviated from the
actual of a trend itself. One trend in Indonesia, which stems from the
misconception today is the trend of Alay Language. The phenomenon of Alay
Language culture gave rise to a culture that is too deviated from trend and
grammar of the which are not in accordance with Indonesian Language rule where
the teens began to spread out the culture of alay. This phenomenon is also an
illustration of Indonesian youth who want to follow the trend of today and
wanted to be famous or to be acknowledged their status by others in a way that
is not proper. This can happen due to lack of their respective ideologies in
capturing the information provided by the medium of television and the Internet
so that they behave redundant or more well-known with the term of lebay.
The
phenomenon of Alay Language is unfolding in cyberspace, especially in social
media such as facebook, twitter, instagram, and so on that are commonly used by
teens. Most of them assume that if teenagers using standardized and formal
language is an ancient language and plebeian. In fact, this case is inverted,
precisely Alay language is a language that is tacky and difficult to
understand. Moreover, Alay language tends to use abstract sentences, which has
continuity with the sociolinguistic and pragmatic, such as structural flow
pioneered by Chomsky's theory of language with abstracts construct sentences;
the data is the sentence that is idealized (because of the analyzed sentence
required to be perfect, free from all errors, whether intentional or not). Therefore,
this effort can be regarded as homogeneous-clicking action of the language.
Similarly, the Alay Language phenomenon that occurs in social media lately,
which tends to be forced and equated as an example, if we open kaskus.co.id
site, facebook.com, and so on, we will find languages that can not be
understood, only certain people which only those sites that users can
understand.
According
to Koentjaraningrat, "Alay is a symptom experienced by Indonesian youth,
who want to be recognized their status among their friends These symptoms will
change the style of writing and style of dress, while enhancing the
narcissistic that can interfere with the virtual world society "This is
because the use of Alay Language in social media too frontal, causing social
disharmony. Teenagers tend to not pay attention to politeness
though against his peers Whereas According to Brown and Levinson (1987) there
are some rules in politeness, for example, the strategy of performing face
threathening Acts that include polite or not we speak. While According to Robin
Lakoff (1973) stated that there are three conditions to be fulfilled politeness
in activities speak The third provision in a row can be stated as follows: (1)
the scale of formality which stated that for the participants to speak, speech
that is used should not be pitched memorable force and should not be arrogant (2)
hesitancy scale or often referred to as scale option (optionality scale) shows
that in order for the speaker and hearer are able to feel comfortable and at
home in speaking, in speaking choices must be given by both parties (3) Scale
similarity, which shows that in order to be polite, people should be friendly
and always defending the friendship between the parties with the other party. In
order to achieve such purpose, the speaker must be able to consider the hearer
as a friend In all three conditions according to Lakoff is a thing that became
the beginning of the use of language of alay are growing in social media.
Nevertheless,
the use of language of alay is legitimate, as long as the language is not used
and published in the areas of formal, because it will disturb the people who
can not understand the language. This language allowed to be used in social
media as well, but in writing on social media should be able to consider the
politeness in language use. Regardless of whether allowed or not the use of Alay
Language, there are some positive things in using Alay Language, For example
people are increasingly creative in provided language used in the right
situation, media and communication. Meanwhile, the negative impact is
the use of language of alay can be difficult for users to speak Bahasa
Indonesia well and proper.
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